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Google Ranking Secrets Revealed
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Search Engine Optimization Fast Start
Over the past two years, all of the major search engines have switched to using a technique called "theme-based indexing" to rank and categorize websites. This has created a big problem for some, and a tremendous opportunity for all of us.
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The New Search Engine Secrets Exposed
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Search Engine Optimization For GoogleBy David Bell Expert Google search engine optimization have increased exponentially, because of the proven search engine optimization and search engine positioning techniques. A group of Google employees have recently filed a patent application (#20050071741) with the United States Patent and Trademark Office which gives insight into how to optimize one’s website to do well in the Google rankings. The filing of the patent gives verification that Google uses or intends to use historical data in its ranking algorithm. This patent also gives credence to the Google Sandbox Theory for new websites. Under the Google Sandbox Theory, new websites are placed in a sort of holding tank for observation for a period of time (6 – 9 months at present) until the website has proved that it’s not a fly-by-night operation. Once the Sandbox period is over, then new websites will climb rapidly in the rankings. The Google Sandbox Theory is an unofficial theory based on observation and anecdotal evidence from those within the search engine optimization industry. Based on the new Google patent here are the top 5 suggestions to better optimization for Google: 1- Build links slowly to your website. Websites that put up a bunch links quickly send up a red flag that links are being added in order to boost rankings. According to Google, natural links happen slowly over time, so one’s link-building strategy also needs to include link-building slowly over time. 2- The anchor text in the back links to a website also need to be natural as well. If a website has lots of great content of interest to visitors, other Webmasters will naturally link to the website. Content is still king when it comes to building natural links. In fact, having great content is the best natural linking strategy. 3- If content is king, then fresh content is prince. Google thrives on websites that are constantly adding fresh content. Websites with stale content erode in value over time. 4- When adding fresh content, make sure it is substantial. According to the patent, Google measures substantial versus insubstantial content that is being added to a website. Don’t try to trick the search engines with lots of minor content updates. 5- Outbound links to trusted, authority sites help in the rankings. As a reputable online business, it makes good business sense to refer customers to other reputable businesses as well. Referring customers to disreputable websites only hurt a business’s reputation and credibility and Google takes this into account when deciding how to rank websites. There are more insights to be gained from the patent application, but these are the highlights that will help Webmasters and SEO’s focusing on Google to achieve higher rankings. Many of these ideas have been stated before as theory and now the patent application verifies these theories. Historical data has always been thought to play a significant role in the Google rankings. So now that it has been confirmed, taking action seems to be the next logical step. I hope this helps in your future advertising decisions. Bell Article Source: http://EzineArticles.com/ Linking Your Way to the Top of the Search Engines
One of the most important things you can do to raise your search engine rankings and drive more traffic to your site is to convince other websites to link to yours. It's free, of course, and very easy, but doing it properly does take some time and effort. I recommend a couple of ways to find websites which might be willing to link to you. One way is to do a simple search to find websites with information about the same subject as your site, or closely related information. If you have a website about flowers, for instance, you can use search terms such as "gardens", "gardening", "flowers", "plants", and "seedlings" to find sites which may be interested in linking to yours. Or, you can take another route. Just identify a related site which is already highly popular, and find the websites which link to it. You can do that with a search in Google or alltheweb.com for "link:" (without the quotation marks) and the complete URL of the website. For example, link:http://www.college-scholarships.com (and don’t forget the colon after the word “link”). Once you've identified the websites most likely to link to yours, visit them, obtain the email addresses of their webmasters, and send an email requesting a link. To be effective, your email must: 1. be brief, well written, and polite. Always use "please" and "thank you". 2. describe your site in no more than 25-30 words. The description of your site must be interesting and explain why the webmaster's visitors will find it helpful or enjoyable. The less hype the better. 3. offer the webmaster something in return. For example: a. a link on your site. b. information about how to submit their website to 300,000+ search engines, directories, and links pages for free. When they agree to link to you, send them to: (http://www.college-scholarships.com/free_search_engine_submission.htm). Contact an average of at least ten webmasters a day, more if you have the time. With just a ten percent success rate, that will net you a minimum of thirty new links a month. If you follow this advice, you should experience an almost immediate, albeit modest, increase in visitors to your website. However, the biggest benefit of a good linking campaign, higher search engine rankings, will take a bit longer. There is no magic formula, and there are lots of variables, but your search engine ranking could improve in as little as a few weeks, and should continue to improve as time goes on and more sites link to you as both a direct result of your efforts and webmasters seeing your links on other sites. Keep at it and, all things being equal, you can obtain the kind of search engine rankings which can transform your website from a hobby (as my wife originally referred to my first site) to a site which can pay your childrens’ college costs, as that same site now does for us. Dan Rosenfield has used the techniques above to help his websites; http://www.college-scholarships.com, http://www.online-degrees-and-scholarships.com, and http://www.guaranteed-scholarships.com achieve and retain excellent rankings in the major search engine. Dan may be reached at aegc@earthlink.net. Article Source: http://EzineArticles.com/ |
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